Privacy Policy

Last updated: August 1, 2026

1. Introduction

James Baker, MD (“we,” “us,” or “our”) is committed to protecting the privacy of everyone who visits our website or receives care through our practice. This Privacy Policy explains how we collect, use, and protect information in connection with our website. It does not replace our HIPAA Notice of Privacy Practices, which governs your protected health information (PHI) as a patient and is available at our office and upon request.

2. Information We Collect

Website visitors:

  • Non-identifiable technical information such as browser type, device type, and pages visited, collected automatically through standard analytics tools.
  • Information you voluntarily submit through contact or appointment-request forms, such as your name, email, and phone number.

Patients:

  • Medical history, treatment information, and other protected health information collected as part of your care, handled in accordance with HIPAA and our Notice of Privacy Practices.

3. How We Use Information

  • To respond to inquiries and appointment requests.
  • To improve our website’s functionality and content.
  • To communicate with referring physicians and other providers involved in your care, consistent with HIPAA.
  • We do not sell or share personal information with data brokers, advertisers, or unrelated third parties.

4. Cookies and Tracking Technologies

Our website may use cookies and similar technologies to understand site usage. Where required by law, we will provide appropriate notice and obtain consent before using tracking technologies that could be linked to health-related browsing activity, consistent with current HHS guidance on online tracking.

5. Third-Party Services

We may use third-party vendors (such as our scheduling platform or hosting provider) to operate this website. Where a vendor may have access to protected health information, we maintain a Business Associate Agreement (BAA) with that vendor as required by HIPAA.

6. Your Rights

As a patient, you have rights regarding your protected health information under HIPAA, including the right to access, request corrections to, and receive an accounting of disclosures of your medical records. These rights are described fully in our Notice of Privacy Practices.

7. Data Security

We maintain administrative, technical, and physical safeguards designed to protect the confidentiality and security of information collected through this website and through your care with us.

8. Children’s Privacy

This website is not directed at children under 13, and we do not knowingly collect personal information from children through this site.

9. Changes to This Policy

We may update this Privacy Policy from time to time. The “Last updated” date above reflects the most recent revision.

10. Contact Us

Questions about this Privacy Policy or our privacy practices can be directed to:
James Baker, MD

210 S. Gray Street

Louisville, KY 40202

(502) 559 5500